Mark Gilbert’s Blog

Two updates in the film arena today. First off Apple have announced that starting today if you’re Living in America (boo) you can now rent full films. Every major studio going ha signed with Apple, including Touchstone, Miramax, MGM, Lionsgate, Newline, Fox, Warner Brothers, Disney, Paramount, Universal, and Sony.

30 days after a DVD is released it will appear in the iTunes store and will cost $3.99 for new films and $2.99 for archive titles.
Current HD releases will start at $4.99 with archive titles at £3.99.
All types of title will stream over the net so you can start watching straight away, and UK support will be coming later this year.

To go with all this Apple have also announced an update for AppleTV, this will bring HD support and full Dolby 5.1 surround, along with the ability to buy films directly from the AppleTV interface without a computer required.
The update will be released in a few weeks and will add the support to all existing AppleTV units.

Cheers